Born from Experience, Designed for the Moment

Aloma was founded by Anne-Laure, whose 15 year journey in fashion began with her first brand, Oh My Love, which she successfully distributed through Topshop, ASOS, Urban Outfitters, and Revolve. After stepping away to raise her two children Léo and Luna, she returns with a renewed perspective and a new vision.

Inspired by her own lifestyle, Aloma is a love letter to the modern woman: grounded yet adventurous, elegant yet effortless, sexy yet chic. It blends the electric energy of London, the free-spirited charm of Ibiza, and a dash of French sensuality. It’s fashion for the grown-up party girl. She still lives for the moment, but now with intention.

At Aloma, we believe fashion should feel good and do good. Every piece is thoughtfully designed in-house and handcrafted in our London atelier. Whenever possible, we use deadstock or recycled fabrics, embracing a slower, more mindful approach to fashion.

As a small, dedicated team, we take great care in every step of the process. Each garment is cut and made to order, with time, intention, and attention to detail, because we believe in creating clothes that not only look beautiful, but are made to last.

Whether you’re barefoot on a beach, dancing under the stars in Ibiza, sipping cocktails in London, or celebrating love in the hills of Tuscany, Aloma moves with you. Wherever life takes you, make it unforgettable, with pieces designed for joy, but made with care, for a more thoughtful way of dressing